+971 50 1627569

DIFC Fintech Hive, Dubai, UAE

Unispace Business Center
EPIP Zone, Whitefield, Bangalore, India

Get in Touch

Cognitive Recommendation Engine

Human centric banking recommendation system for

Pro-active service, cross sell, up sell, churn prevention

BankBuddy Cognitive Recommendation Engine

Shift from stale “actionable insights” to automated real time “Insight based action”.

BankBuddy Cognitive Recommendation system helps you truly “understand” your customer, “identify” their financial journey and “predict” best action in that micro moment.

Personalize journey for New to Bank and Existing customers across channels – website, chatbot, voice bot, mobile app, internet banking, branch, kiosk & contact center.

Help customers with AI models built on 100’s of attributes spanning demographics, product holding, channel usage, social profile, clickstream, complaints, call centre logs & more.


Dynamic Persona

BankBuddy generates a dynamic persona based on an innovative approach of real-time data analysis of structured and unstructured data.

Justifiable and ethical AI models based on anonymised Behavioural data analytics and scoring.

The persona becomes the guiding light for all your personalization activities across channels, products and campaigns.

Nearest neighbor

BankBuddy leverages deep learning to map the customer persona with closest personas to form “Peer Persona”. Peer persona helps us identify financial journey stage and the expected behavior. BankBuddy data model and ontology have pre-defined banking product attributes, customer life stage events and visual tools to fine tune the parameters based on business needs.


Context pairing

BankBuddy recommendation engine combines dynamic persona attributes with the current context to generate relevant in moment recommendations for intelligent conversations , for guaranteed increase in conversions, cross sell and upsell.


Streaming recommendations

Move from actionable insights to insight based automated actions. Delivered across channels like mobile, web, internet banking, chatbots, voicebots. Leverage BankBuddy for active streaming of recommendations with automated improvement via reinforcement learning.

Kick Start your Strategic journey towards AI-Powered Personalized Banking


Inform, Serve, Personalize, Delight


Recommendation system functional modules

Leverage the power of collective intelligence to enhance your customer experience with pre-built AI models paired with omni-channel multilingual NLP chat & voice bots, flexible & secure customer journeys, voice & face verification with a human in the loop.


Proactive service

Identify, define and manage the financial journey with AI based prediction of Next Best Action (NBA) to fulfil customer needs.


Cross sell

Persona & context based recommendation of own and ecosystem partner products.



Auto recommend upsell products and services with seamless fulfillment.



Understand NTB visitor behaviour from clickstream data, manage leads and increase conversion.

Recommendation system technical modules

Open architecture, plug and play modules to co-exist with your infrastructure.


Data pipeline

Consume structured and unstructured data in batch or real time and map with pre-defined ontology of banking product categories with hierarchical attribute classification.

Customer insight

Customer journey specific algorithms, trained on millions of data points for accuracy with Reinforcement learning for continuous improvement.


Zeroth Session

Recommendations for New to bank prospects based on clickstream data, usage patterns, location and more.



Real time active streaming of context based recommendations for maximum impact on cross sell, upsell and conversions.

Get in touch with us

See how BankBuddy helps you personalize customer engagement & increase cross sell, upsell & conversion